Effective “Kitchen Table” selling skills remain critical for Contractors to both win and retain their customer base. When comfort advisors and selling technicians have the honor of presenting in a prospective customer’s home/business, this course gives valuable insight and a simple process to understand why and how customers select who they will buy from and how to strategically separate yourself from your competition. This course offers an incredible glimpseinside the mind of the HVAC customer and gives you the skill to manage this newfound information with integrity and results.